This picture, taken by photographer Benjamin Von Wong, features a beached mermaid laying on top of 10,000 recycled plastic bottles.
“If the average American uses 167 plastic bottles a year, in 60 years they will have used 10,000 plastic bottles,” a statement on his website reads.
By using the recycled plastic bottles as a stand-in for the ocean, Von Wong hopes the images start a conversation on how plastic bottles are polluting our oceans.
In addition to having a camera crew help him, Von Wong brought in a team of volunteers, a professional makeup artist, and an airbrusher.
The silicone tails were made by Canadian designer Cynthia Cyntault of Cyntault Créations, who made them specifically for the project.
He wants people to remember “that we can make a difference and make sure there are 10,000 less bottles in the ocean, rather than get depressed and think, ‘Oh, what difference will it make anyways.’”